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Give attention to Creating Quality Backlinks

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Then you need to create backlinks if you want search engines to notice your website. It really is a mantra repeated over and over again - create backlinks.

But like cheese, not all backlinks are created equal. Some backlinks are really good while others are stinkers. There are backlinks that do absolutely nothing to increase your ranking in search-engines and there are backlinks that will shoot you to the top.
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When it comes to backlinks there are two main things you should know:

Quality over Quantity

It isn't about the total amount of backlinks you create, it is mostly about the grade of the backlinks. And this is simply not just theory - Matt Curtis from Google has stated this times that are many their presentations. Being an employee of Google he understands what he is speaking about.

What makes a quality backlink? The way that is easiest to tell is by Page Rank. What is the Page Rank of the website giving you a backlink?. Then it is not a quality backlink if the website is unranked or Page Rank 1. Google will perhaps not give it excessively value (if any). But if it an internet site with webpage Rank 5 or 6 then that is quality. A backlink from a full page Rank 6 web site tells Google that a critical web site thinks your website has good content.

Also keep in mind that page ranking is logarithmic. Which means that each escalation in page ranking is a 10 times escalation in value. A PR 6 is well worth 10 times that of a PR 5 site. So if you are creating inbound links by creating guest articles and have to decide between a blog with PR 5 and one with PR 6 - always opt for the higher one.

Needless to say the bigger the Page Rank the harder it will be to have a backlink. But think from it in this way. You can spends days creating 20 quality that is low on PR 1 sites, or you can spend those same days creating 1 quality backlink on a PR 5 web site. You spend the amount that is same of, but the PR 5 backlink is worth a lot more then the 20 PR 1 backlinks.

Anchor Text in Backlinks

Search engines utilize the anchor text to find out what the backlink is about. So when you get a backlink you will need to ensure that the link uses your keyword in the anchor text. As opposed to the backlink showing your domain title you need it to show your Keywords. For example, notice during the bottom of this article how the url to my website uses key words rather than the website address.

Search engines keep track of this anchor text used to url to your internet site - it is amongst the main ways they use to determine what your site is all about. Whenever people do a search making use of your keywords, you have a much better chance of ranking high when your keywords are utilized in backlinks.

In the event that website with all the backlink does not use keywords for your website, then usually all it takes would be to email them asking them to change it.

It is true, inbound links are essential if you want to rank saturated in search engines. Usually do not waste your time producing 100's of worthless inbound links. Instead put that time into a quality that is few.